Phuket is booming: 100 billion baht investments in the real estate sector!

Phuket is booming: 100 billion baht investments in the real estate sector!

Phuket is currently experiencing a real boom in the real estate sector. The fourth quarter of 2025 recorded nearly 100 billion baht in investments, showing that the island remains a hot contender for investors. Local players in particular, such as the Vanit family, are active and are planning a big project: a mixed-use project called “Synthesis Ark Phuket”, which is expected to cost an impressive 50 billion baht. Such projects send a clear signal that high-quality real estate is particularly popular. Major brands such as Sansiri and Asset Wise are also reporting continued investments in the region, with Sansiri launching two new projects, “D Condo Cove” and “Sethasiri Koh Kaew Retreat”, worth a total of 3.8 billion baht in October 2025.

But it's not just local investors who are in the game. According to Bangkok Biz News, Phuket is also in demand among foreign investors investing in condominiums due to its impressive rental yields of 8-10%. In addition to the increasing demand from buyers from Russia and Europe, the rapid increase in tourist arrivals also comes into play: over 42% compared to last year. This ensures a high hotel occupancy rate, which reached 71.5% in the first half of the year.

Predictions and economic challenges

Despite these positive developments, there are also challenges. The 2026 GDP forecast is just 1-2%, representing the weakest growth in the last decade. There is also a decline in the national real estate market, but Phuket remains a sought-after location. Analysts say affordable housing prices could fall slightly due to oversupply, while demand for high-quality properties remains strong. Developments in the area of ​​infrastructure – a new airport and motorways – also play a major role and contribute to its attractiveness.

As far as the direction of future projects is concerned, branded residences are on the rise. Companies like Proud Real Estate and Capstone Asset are bringing new projects to the market that meet the high demands of buyers. At the same time, it is becoming increasingly important to focus on sustainable developments and develop the right pricing strategies.

Where is the journey going?

An interesting trend is the growing demand for international schools and family-friendly residential areas as the expat community in Phuket expands. The island's population increased to approximately 455,102 in 2024. There is also growing interest in properties close to healthcare facilities as Phuket increasingly establishes itself as a medical center.

However, buyers appear to be less interested in beachfront properties due to concerns about climate change. Coastal areas are affected by erosion, leading to increased demand for properties on hillsides, which are considered safer. These developments suggest that Phuket continues to be a place where both investment and quality of life play an important role.

In conclusion, Phuket remains a “goldmine” for investors, although there are enough challenges to overcome. Interest in luxury real estate shows no signs of waning, especially as more wealthy buyers choose properties in this thriving region.

For anyone who wants to dive into this dynamic market, now is definitely the right time. There's a lot going on in Phuket's real estate sector, and those with a good hand have a lot to gain here in the long run.

today.line.me reports that the huge investment volume of 100 billion baht is a clear indicator of the region's attractiveness. Also shows bangkokbiznews.com, that demand for high-quality real estate remains stable while bambooroutes.com provides important insights into future trends and challenges.