Record live stream: 1.2 million viewers at the Jenny Festival in Thailand!

Record live stream: 1.2 million viewers at the Jenny Festival in Thailand!

Thai influencer เจนนี่-รัชนก สุวรรณเกตุ is making a splash in the world of live commerce and has set a new record with her recent TikTok livestream. With 1.2 million viewers, it has achieved the highest viewership during a live stream and shows how strongly the TikTok platform is growing in Thailand. Loud today.line.me This marks a significant step in the ever-growing live commerce industry in the country.

The “เทศกาลเจนนี่” (Jenny Festival) is another highlight, supporting 270 brands, including well-known names such as Kathy Cosmetics and BioActive+. This shows that engagement through community education and entertainment as well as the involvement of celebrities are absolutely trendy. What's particularly pleasing is that the target group covers a broad age group, with the focus being on people with lower incomes who can benefit economically in the live commerce world.

Spectacular sales figures

In a remarkable sales success, เจนนี่ achieved sales of 160 million baht in a single day. The best-selling products come from the nutritional supplements and skin care categories. There is a waiting list until the end of the year for brands that would like to appear as partners in the live stream. The pricing model stipulates that you have to pay 50,000 baht for 5 minutes of live stream, which shows how lucrative this business model is.

The daily live streams take place from 4 p.m. and have been extended from the original up to 18 hours to a duration until midnight or 1 a.m. With a team that has grown from three to 30 people, เจนนี่ has impressively proven that continuous commitment is the key to success. Their philosophy of strengthening their own community through daily practice and relationship building reflects the current trend in influencer marketing, as well statista.com emphasized.

Looking into the future

Starting in January 2026, เจนนี่ plans to introduce “เจนนี่เฟส” (Jenny Fest) as an offline event in Bangkok, with additional events in five other regions of the country. This step could further strengthen the existing business model and intensify the connection to the community.

For aspiring creators, เจนนี่ has clear advice: they should start with affiliate marketing and adapt their strategies in real time to meet ever-changing market conditions. Amid this dynamic, influencer marketing in Thailand continues to evolve, characterized by an authentic connection with followers and high-quality content. The presence of around 57.4 million social media users in Thailand reinforces this trend, making investment in influencer marketing essential for many companies.

In order to successfully gain a foothold in influencer marketing, it is important to understand the local culture and language. Video content, especially on platforms like TikTok, is becoming increasingly important. As the popularity of influencers continues to rise in various industries, such as beauty, fashion and health, there is also optimism about the future. The challenges such as transparency and authenticity do not remain hidden, but the demand for honest product reviews and recommendations continues to grow.