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Phuket 2026: Real estate boom thanks to mega projects and international investors!
Phuket remains an attractive investment destination in 2026, with numerous new projects and rising property prices.
Phuket 2026: Real estate boom thanks to mega projects and international investors!
Phuket remains a hotspot for investors
Phuket will also be a talking point in 2026 - at least that's what the market studies from Colliers Thailand say. The popular holiday resort magically attracts both domestic and international investors. The rapid development in recent years is reflected in the opening of over 45,066 new residential projects with a total investment value of a whopping 469.720 million baht. Phuket is developing into a strategic city, supported by numerous mega-projects initiated by both the state and private actors. These projects not only bring a breath of fresh air to the tourism industry, but also position Phuket as an international economic center on the Andaman Coast.
Threatened tourism and new opportunities
No matter whether you look at iconic projects like ICONSIAM PHUKET or the branded residences of international brands – innovative ideas are sprouting everywhere. But tourism has taken a hit recently: 10,470,261 international tourists visited Phuket last year, a decline of 5.38% compared to the previous year. Tourism revenue also fell 4.49% to 545,867.6 million baht. Nevertheless, the demand for real estate remains unbroken. Both Thai buyers and international investors are showing great interest in the local market, especially holiday homes, which are in high demand from Russia.
The offer is growing
The development of new residential projects is another important topic. In 2025, over 72 new projects were opened with a total value of over 81,643 million baht. An increase to around 6,000 to 8,000 new units is forecast for 2026 - a clear sign that Bangkok developers are pinning their hopes on Phuket. The main locations for these new projects are Bang Tao, Cherng Talay, Rawai, Kata, Karon and downtown Phuket. And the prices? They continue to climb, especially for holiday homes in the 30 to 50 million baht price range. As Colliers reports, by 2026 Phuket will reach a level that will be comparable to Bangkok and other metropolises.
A look into the future
It will be exciting to see how the market develops in the next few years. The mix of high tourism potential and ever-increasing demand for housing suggests that Phuket will continue to be a prime destination for property investors. The island's economic potential appears to offer good business for investors - one can only hope that tourism will soon recover and with it the region's economic strength. REIC continues to pursue these promising developments in Phuket as local dynamics show that demand for property remains strong.