Phuket: Luxury real estate is booming! 2.7 billion baht for dream apartments!

Phuket: Luxury real estate is booming! 2.7 billion baht for dream apartments!

In recent years, Phuket has become a popular place to live for expats and digital nomads. The island, known for its stunning beaches and luxurious resorts, is increasingly being viewed as a safe haven. A prime example of current developments in the real estate market is the project “The Residences at InterContinental Phuket Resort” on the popular Kamala Beach. This ambitious project was launched by Proud Real Estate PLC (PROUD) and will be realized with around 2.7 billion baht. According to information from today.line.me PROUD has forecast sales of over 7 billion baht for 2025.

The Kamala Beach property development includes 111 ultra-luxurious units, priced between 15 and 130 million baht. What is interesting is that 80% of buyers come from abroad, which underlines the international nature of the project. Despite the economic challenges in Thailand, completion is targeted for the third quarter of 2027. Currently, 20% of the units have already been sold in presale and construction is scheduled to begin in November 2025. thereporter.asia highlights that the project will be designed according to FitWell certification standards to promote the well-being of future residents.

Infrastructure and market development

What makes Kamala Beach so special? The region is described as a “hidden gem” and has emerged as a new hotspot for luxury real estate. PROUD's CEO Phumiphat Sinacharoen emphasizes that Phuket is a crucial market for the company, especially in times of increasing numbers of expats. It is also worth taking a look at infrastructure development: massive investments totaling over 100 billion baht through public-private partnerships are expected to further increase the island's attractiveness. Former Deputy Prime Minister Suwat Liptapanlop emphasizes the strategic importance of the timing of this launch.

Price trends on the island show recovery and increasing demand. Loud emigrate-to-thailand.net Prices for luxury villas on the west coast have now risen to between 15 and 50 million baht, while condominiums near the beach range between 8 and 25 million baht. Before the pandemic, Phuket attracted over 10 million visitors annually and the property market is showing resilience, with price recovery reaching new highs since 2022.

Outlook and future trends

The forecasts for the real estate market are promising. By 2025, there are expected to be over 50 million digital nomads worldwide. This means increasing demand for flexible living concepts and co-living approaches. More and more investors are attaching importance to sustainable construction and intelligent living technologies. PROUD's vision of “Phuket 2.0” positions the island as a preferred place of residence for wealthy international clients.

Overall, Phuket remains an attractive location for real estate investment, particularly in the luxury segment, and the potential for further growth is clear. The combination of impressive landscapes, an international community and a solid infrastructure makes the island a perfect destination for investors who want to make a good deal in the real estate market.