Three years of collaboration: Trip.com and Simon Cabaret Phuket are off to a great start!

Three years of collaboration: Trip.com and Simon Cabaret Phuket are off to a great start!

Great news for Phuket: Today, February 10, 2026, has Trip.com Attractions & Tours signed a three-year contract as a distribution partner with the popular Simon Cabaret Phuket. This collaboration comes after a strategic cooperation meeting in the region aimed at creating a sustainable and mutually beneficial framework.

Central topics such as product development, joint marketing campaigns and improving the tourist experience were on the agenda in the discussions. Both parties agree that the cooperation will help strengthen tourism offerings in the region and exceed visitors' expectations.

Visit and award

Trip.com Group executives had the opportunity to attend a performance by Simon Cabaret Phuket. They were able to experience the high quality of the performances up close. These impressive achievements contributed to... Chase Liu, the director of international business at Trip.com Attractions & Tours, presented the coveted Trip.Best Global 100 Award 2026 to the cabaret representatives.

This award highlights the excellent standards in terms of content, service and future tourist satisfaction. Trip.com Group is committed to further expanding its collaboration with Simon Cabaret Phuket to provide tourists worldwide with an unforgettable entertainment experience.

As current developments show, such strategic partnerships are a step in the right direction. The combination of high-quality entertainment and clever marketing promises to not only increase visitor numbers, but also support the local economy. Phuket's reputation as a tourist highlight is further consolidated through such collaborations. The future looks promising!