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Luxury real estate in Phuket: ETRO project starts with record sales!
Ultra-limited luxury apartments in Phuket: ETRO's first residential project launches in Bangtao with high interest from international buyers.
Luxury real estate in Phuket: ETRO project starts with record sales!
The ultra-limited development of the “Gardens of Eden” project began in Bangtao, Phuket on January 10, 2026. Loud Nation of Thailand Two of eight exquisite units have already been sold within just three days. This suggests there is notable early absorption of units despite the high price point.
The average price of branded condominiums in Phuket is around THB 197,745 per square meter, while in the Bangtao-Kamala area this price goes up to THB 212,113. Particularly noteworthy is the ETRO-branded product, which achieves a high premium price and thus represents further evidence of the increasing demand for luxury real estate.
Unique offer
The “Gardens of Eden” project, which Amal Development is working on in cooperation with The One Atelier, offers a total of eight units, including three-bedroom apartments and a penthouse. The target group is wealthy buyers from all over the world, which makes it clear that the demand is not local, but global. This international orientation is also reflected in the fact that the project represents ETRO's first branded residential project in Asia - a sustainable trend that also gives other global luxury brands access to the high-priced real estate market in Southeast Asia.
A key driver for the price development is the limited supply of properties in the sought-after location of Bangtao. There is also increasing interest from international buyers who are enthusiastic about high-quality residences in holiday regions. The acceptance of global fashion and lifestyle brands as value drivers in the residential real estate industry is evident.
Market development
The influence of international brands on the real estate market cannot be underestimated. The growing popularity of ETRO residences could serve as a signal to other developers looking to expand their footprint in the luxury segment. The situation in Bangtao therefore exemplifies the dynamism and continued attractiveness of the real estate market in Phuket, where buyers are always looking for that special something.
With the rapid implementation and the high level of interest in this project, it is clear: the expansion efforts of global brands in the real estate sector are in full swing and should give the market in Southeast Asia additional new impetus.