Thai developer brings hotel innovation to Phuket – A new paradise!

Thai developer brings hotel innovation to Phuket – A new paradise!

A lot is happening in Phuket! The Thai developer TITLE (บริษัท ร่มโพธิ์ พร็อพเพอร์ตี้ จำกัด) has big plans for the island and is stepping up its game on building hotels instead of continuing to invest in selling apartments. How Bangkok Biz News reports, this strategic step will be crowned by a partnership with IHG Hotels & Resorts. The Hotel Indigo Phuket Nai Yang Beach is planned, which is expected to open its doors in 2027.

What makes this hotel so special? It will offer around 170 high-quality boutique rooms and will feature a design inspired by the local environment. Here, emphasis is placed on a unique identity that is expressed in the architecture and narratives of the hotel. The location could hardly be better chosen: just five minutes from Phuket International Airport and surrounded by a variety of natural attractions, it is the ideal location for holidaymakers seeking relaxation and adventure.

A long-term look at the market

The collaboration between TITLE and IHG is not this pair's first project; The Hotel voco Phuket Bangtao was already a joint project. This ongoing cooperation shows that TITLE thinks and plans for the long term. Instead of focusing solely on real estate sales, the company is moving toward a business model that generates recurring revenue through hotel operations.

The focus on hotel construction is part of a larger strategy that is transforming TITLE and ASW (Advanced Info Service) from simple leisure housing developers to full-fledged players in the leisure and lifestyle ecosystem. This makes sense as tourism recovery and increasing demand for international travel make Phuket a growing destination for travelers from around the world.

A lighthouse project for Phuket

TITLE sees the decision to invest in hotels as a long-term strategy. By opening the hostel at a time when new supply is coming in and demand remains strong, they are ensuring they are well positioned. The aim is to create an ecosystem that combines housing, investment and tourism, adapting to customers' lifestyles. TITLE thus reacts flexibly to the constantly changing needs of the market and offers a variety of sources of income.

It will therefore be exciting to see how these developments will continue to unfold in Phuket. This could well open up new horizons for travelers and the local economy. Stay tuned!