Real estate boom in Hua Hin: luxury apartments are now in demand!

Real estate boom in Hua Hin: luxury apartments are now in demand!

The real estate market in Thailand is showing signs of an exciting turnaround. The condominium market is booming after the COVID-19 pandemic, particularly in the popular holiday resorts of Phuket, Pattaya and Hua Hin mgronline reported. Since 2022, signs of recovery have been evident and demand for beachfront properties is skyrocketing. In Phuket alone, property prices rose by over 50% from 2024 to 2025, and in prime locations they even doubled.

Behind this upswing is not only a slow but steady increase in demand, but also a balanced availability of suitable land for the construction of condominiums. The attractive prices have attracted investors and foreign tourists to Phuket, while the country's beach locations in particular are hotly contested.

Hua Hin on the rise

A similar trend can be observed in Hua Hin, where the condominium market has experienced a significant recovery since 2024. Here, land prices near the beach have reached astronomical heights - up to 100 million baht per rai, which is about 0.16 hectares. Prices for new condominiums in this prime location start at over 150,000 baht per square meter. At the same time, the luxury housing market in Hua Hin is showing significant growth, with prices ranging between 20 and 40 million baht per unit.

The government's infrastructure projects, such as the construction of the new airport in Hua Hin and the development of new roads, contribute to the city's attractiveness. More and more tourists are visiting Hua Hin, even outside of peak season, further driving demand for accommodation. Leisure options such as water parks and golf courses also increase interest in this lively coastal city.

International investors are drawn to Thailand again

The improved conditions for foreign buyers in recent years are essential to the upswing. According to an analysis by thaiproperty1 Thailand, and particularly cities such as Hua Hin and Pattaya, remain attractive destinations for foreign investors, including buyers from Europe and Australia. Favorable exchange rates, relaxed living conditions and improved visa options, such as the Long-Term Resident (LTR) visa, make buying real estate even more attractive.

In addition, Marc Dyer, real estate developer in Hua Hin, and other industry experts are observing a clear trend towards high-quality lifestyle properties. Buyers are increasingly placing value on green spaces, wellness options and home office-friendly floor plans. This is a response to the increasing demands on quality of life, which have been exacerbated by the pandemic.

According to the latest reports from Yahoo Legal structures for foreigners when purchasing real estate have also been improved, which should further increase the attractiveness of Thailand as a real estate destination in the long term. Overall, current market movements indicate that the demand for condominiums, both for investment and for personal use, will grow sustainably in the coming years.