Real estate boom in Phuket: Passion Realtor is planning a gigantic expansion!

Real estate boom in Phuket: Passion Realtor is planning a gigantic expansion!

In recent years, the real estate market in Phuket has changed significantly and is attracting more and more investors. There is a clear upward trend, particularly in the current period, which is due to both the recovered economy and the increasing demand for high-quality housing options. Today we look at the latest developments and highlight how the industry is progressing in this attractive holiday destination.

The real estate company Passion Realtor, led by CEO นายณภัทร บูรณพงษ์ศักดิ์, is currently on an expansion course. The real estate brokerage services provider follows a one-stop service model and plans to significantly increase sales in Bangkok and key tourism areas such as Phuket. The company has set an ambitious target of 1.85 billion baht in total revenue for 2025. To achieve this, they have already launched their first project in Phuket: The Origin Kathu-Patong. With 617 residential units and 7 commercial units, the eight-story building is scheduled to be ready for occupancy in early 2026 and is already winning the hearts of investors.

An upswing in the investment landscape

The project's sales launch in October 2025 has already been extremely successful, with sales of over 150 million baht within just three weeks. The Origin Kathu-Patong aims to specifically target investors who want to purchase rental properties. The aim is to improve the quality of life of future residents through collaboration with various partners, including construction companies and banks. The project's location is also a plus - it is close to schools, universities and leisure options, making it attractive for families and holidaymakers.

What makes Phuket so special for investors? The island has developed into an international luxury resort destination over the last two decades. Not only does it offer world-class infrastructure, including a modern international airport, but it also attracts over 10 million visitors every year. These factors create stable demand for high-quality real estate, which is of course of great interest to investors.

Prices and trends in the real estate market

Although there was initially a price drop of 10-15% in the period from 2020 to 2025 due to the COVID-19 pandemic, prices have recovered since 2022 and have reached new highs. Currently, the average prices for different property types in Phuket are as follows:

• Luxusvillen (Meerblick):
  • Westküste: 15-50 Millionen THB
  • Südküste: 12-35 Millionen THB
• Condominiums:
  • Strandnähe: 8-25 Millionen THB
  • Stadtlage: 3-8 Millionen THB
• Townhouses/Reihenhäuser:
  • Gated Communities: 5-12 Millionen THB
  • Lokale Wohngebiete: 2-6 Millionen THB

The Bang Tao and Laguna regions are particularly in demand, where prices have risen by 35% in recent years. This dynamic shows that Phuket remains an attractive market, with trends such as sustainability and the desire for smart homes and flexible living concepts becoming increasingly important.

Still, there are challenges that investors should keep in mind. Oversupply in the mid-price segment, dependence on tourism and potentially overloaded infrastructure during peak season could pose risks. Nevertheless, Phuket remains a place with great potential for sustainable luxury real estate and technologically advanced living concepts.

In summary, it is clear that developments on the real estate market in Phuket are promising. With a clear expansion strategy from companies like Passion Realtor and continued demand from investors who have shown a good hand, the island could remain a magnet for property buyers in the coming years.

For more information about the Phuket real estate market, you can read here Mitihoon, Marijuana passion and Emigrate to Thailand report on it.