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Phuket: Highly popular! Real estate market delights investors in 2025
The Phuket real estate market is booming in 2025: high demand, new trends and investment opportunities for buyers from all over the world.
Phuket: Highly popular! Real estate market delights investors in 2025
Demand for property in Phuket is booming. Nangsao Somsakul Limsoothapan, deputy managing director of Plus Property Company, emphasizes that the property market on the popular Thai island continues to show strong investment inclination. This applies to both Thai and foreign investors. Loud Mitihoon Phuket has once again become a sought-after destination for property buyers.
In 2024, over 13.1 million tourists visited the island, marking a return to almost pre-pandemic levels. Demand for short- and long-term rentals is growing, especially in popular regions such as Patong, Cherng Talay and Bang Tao, which represents a lucrative business for investors.
Changing buyer structures and rising prices
An interesting trend is that Thai buyers are becoming more important. They have overtaken Russian buyers as the largest group of buyers. Indian investors are also increasingly active in the market, which diversifies the buyer landscape. These developments continue to drive demand for properties in the mid to high price segment (7-10 million baht).
Price trends in Phuket show that the market has stabilized since the declines during the COVID-19 pandemic. In the period from 2020 to 2022, the price fell by 10-15%, but now it has reached new highs. Luxury villas on the west coast, costing between 15 and 50 million THB (400,000 - 1,300,000 EUR), remain very popular. Condominium projects near the beach are also in demand, ranging from 8 to 25 million THB (210,000 - 650,000 EUR).
Top locations for investors
Investors should pay particular attention to the location of Bang Tao and Laguna Phuket. These regions offer high demand for luxury villas and good rentability. Surin and Kamala are characterized by exclusivity, while Rawai and Nai Harn score with cheaper prices and an authentic flair. Phuket Town, on the other hand, is developing into a cultural center with rising property prices.
| region | Increase in value (2020-2025) |
|---|---|
| Bang Tao/Laguna | +35% |
| Surin/Kamala | +30% |
| Rawai/Nai Harn | +25% |
| Phuket Town | +20% |
| Patong | +15% |
With almost 20 years of experience, Plus Property Company offers comprehensive investor services that go beyond buying and selling. With offers such as professional rental and property management, the company wants to promote the quality of real estate development and improve support for owners and residents.
Market trends and challenges
The trends for 2025 point to increased demand for sustainable real estate, smart technologies and flexible living concepts. Co-living and “workcation” models could also become more popular. Still, there are challenges, including an oversupply in the mid-price segment and the market's dependence on tourism. Overloading the infrastructure in high season could also cause difficulties.
Despite these hurdles, Phuket remains an attractive real estate market with potential - especially for investors who have a knack for sustainable luxury and innovative housing solutions. Emigrate to Thailand highlights that the combination of excellent infrastructure and a large expat community is stabilizing demand for high-quality properties.