Veggie miracle in Thailand: CP RAM introduces 300 new ready meals!

Veggie miracle in Thailand: CP RAM introduces 300 new ready meals!

On October 28, 2025 there will be exciting news from the culinary corner of Thailand, because the company CP RAM is the center of attention. As a pioneer in the production and distribution of ready meals, the company has a notable role in celebrating Phuket's 200-year tradition of vegetarian food. With over 50 vegetarian ready meals under the popular brands VG for Love, Jade Dragon and Le Pan, CP RAM is well positioned to serve the growing plant-based diet market in Thailand.

Demand for plant-based products is booming, and the forecasts are promising: the vegetarian food sector is expected to grow by 6% in 2025, which could result in a total value of around 45 billion baht. CP RAM itself expects sales of 34.5 billion baht for the coming year, which represents a pleasing increase compared to 31.1 billion baht in 2024.

Vegetarian festival and increase in sales

An exciting development is the increase in sales during the vegetarian festival, which is around 10% compared to other times. This shows how consumers in Thailand are looking for plant-based options. Not only has CP RAM adapted to this trend, it also plans to develop 300 to 500 new prepared meals annually, including 50 vegetarian dishes specifically for the festival. Quality is the be-all and end-all because the new products should meet the highest standards.

Effective sales is crucial. CP RAM's ready meals are not only available online LINE Official Account and its own website, but also in well-known supermarket chains such as 7-Eleven, Makro and Lotus as well as in leading department stores. This ensures that the products are accessible to everyone.

Market development for plant-based foods

The situation in the market for plant-based foods shows that consumers are increasingly making health and environmentally conscious decisions. Loud Mobility Foresights The market is booming, while Millennials and Generation Z in particular are looking for products that match their values ​​such as health and sustainability. Technological innovation and a diverse product portfolio, ranging from plant-based meat alternatives to milk and egg substitutes, contribute to the market's success.

Sustainability is another key factor. The plant-based products have a lower environmental impact compared to traditional animal husbandry and are increasingly available in supermarkets, health stores and online platforms. Consumers demand transparent handling of the ingredients and compliance with health standards.

It is interesting to see that market penetration in Thailand is progressing quickly. Consumers are more open to plant-based products, fueled by a focus on quality and innovation. Technological advances also play a major role. Companies like CP RAM rely on research and development to continually expand their product range.

Outlook for the future

Looking ahead to the next few years, the changes in the market for plant-based foods could become even more intense. Consumer education, low price strategies and the creation of innovative products are the order of the day to further promote adoption. The challenges ahead, such as rising production costs or concerns about the taste and texture of plant-based alternatives, are points to consider.

In summary, CP RAM not only has its finger on the pulse, but also actively contributes to continuing the tradition of vegetarian food in Phuket. The growing plant-based food market is bringing a breath of fresh air to businesses and ensuring that people in Thailand can benefit from healthier and sustainable food options. We can only hope that the trend continues to grow and that consumers continue to rely on tasty plant-based alternatives.