Phuket is booming: 12 billion baht for luxury projects by the Charn Issara Group!
Charn Issara Group will open three luxury projects worth over 12 billion baht in Phuket and Krungthep Kreetha in 2025.

Phuket is booming: 12 billion baht for luxury projects by the Charn Issara Group!
Phuket is no longer just a holiday paradise - the island is increasingly developing into an Eldorado for the luxury real estate market. A look at the latest developments shows that investments in high-priced real estate are booming here. The Charn Issara Group in particular is causing a stir with the announcement of three ultra-luxury projects worth a total of over 12 billion baht. These are located in the promising locations of Krungthep Kreetha and Phuket and are aimed not only at local but also international buyers. Prop2Morrow reports that the new projects, including the Sri Panwa Lagoon in Phuket, will be realized with a clear focus on wellness and sustainability. Partnerships with renowned institutions such as the BDMS Wellness Clinic are examples of the effort to create health-promoting living spaces.
The demand for real estate is considerable. Foreign buyers now account for almost 60% of property purchases on the island, with a clear focus on luxury pool villas near the coast. Loud Alfa Group Buyers from Russia, Israel, the Middle East and China are particularly well represented. Housing sales are forecast to exceed 45 billion baht in the first half of 2025 alone. This shows that many buyers pay in cash, which promotes the speed of transactions and increases profit margins for developers.
Growth and stability
The real estate market in Phuket is stable and continues to attract foreign investors. Pronedvthai leads said Thailand's recovery from pandemic restrictions underscores its attractiveness for long-term investment. The island benefits from improved infrastructure and stable demand from the tourism sector. Prices for facilities are continually rising, especially for premium residences and seaside apartments. On average, the price of apartments recorded an increase of 8-10% compared to the previous year.
Phuket is considered one of the top four real estate destinations worldwide, behind cities such as Dubai, Florida and New York. Developers have recognized the situation and are investing heavily. Major projects from firms such as AssetWise, which plans to increase property values in Phuket to 42.6 billion baht by 2025, and Sansiri, which has 29 new projects planned worth over 33 billion baht, show the market's great potential.
An outlook on the events and offers
The Charn Issara Group invites you to the event “FIRST LAUNCH VVIP DAY – THE LEGACY OF ISSARA LIVING” on November 1, 2025. The latest projects are presented in the elegant ambience of the Issara Lounge, on the 10th floor of the Charn Issara Tower 2. Anyone who concludes a purchase contract on this day can look forward to an iPhone 17 Pro Max and has the opportunity to take advantage of numerous special offers.
The diverse demographic structure of the new residents – families, digital nomads and early retirees – is further contributing to the demand for long-term rental contracts and co-living offers. Phuket not only offers an outstanding living environment, but also a promising investment landscape that continues to be attractive. In the long term, the real estate market on the island remains promising and shows potential for sustainable growth.