Suche
Mein Konto
Southeast Asia: India's new travel hotspot for the festive season!
Indian travelers discover Southeast Asia as a top destination in 2025: affordability, adventure and increasing demand for Thailand and Vietnam.
Southeast Asia: India's new travel hotspot for the festive season!
The festival is in full swing and all of Thailand is in the spotlight. Indian travelers are particularly keen to travel this year and are preferring Southeast Asia to traditional destinations in Europe. Destinations such as Thailand, Singapore, Malaysia, Indonesia and Vietnam are becoming increasingly popular as they offer an attractive mix of affordability, luxury and adventure. How The Week reported, bookings in these Asian hotspots increased significantly, clearly reflecting the changing travel trends since the pandemic.
Rajesh Magow, CEO of MakeMyTrip, notes that demand for short-haul destinations is growing. From October to December this year, the number of outbound trips from India increased by 25% compared to last year. Thailand and Vietnam top the list of most popular travel destinations, and while Singapore and Malaysia are particularly popular with families and luxury travelers, Bali and Phuket are clearly favorites with young couples and solo travelers.
Current trends in travel behavior
The travel industry in Southeast Asia is growing rapidly and shows promising prospects for the coming years. Loud Mordor Intelligence The market is forecast to grow to over USD 60 billion by 2030, highlighting travel spending by Indian tourists as a driving force. The ease of travel, supported by the introduction of e-visas and direct flights from major cities, also adds to the attractiveness of this region.
Families looking for the perfect vacation spot not only appreciate the good weather and beautiful beaches, but also cultural experiences without complicated travel plans. Boutique hotels and Airbnb offers in Vietnam and Malaysia are particularly popular among those on a budget. These developments add to already high occupancy rates in luxury hotels in Thailand and Indonesia, which have returned to near pre-pandemic levels.
Why Thailand is in focus
Thailand has established itself as one of the favorite destinations. In a global ranking compiled by Euromonitor, Bangkok is already ranked 17th among the most popular travel destinations. In addition to the capital, places such as Phuket, Chiang Mai and the historic ruins of Ayutthaya also attract international travelers. The country has developed a significant part of its tourism from mass tourism since the 1970s, but also faces challenges such as environmental problems caused by overcrowding.
The corona pandemic also gave the country a breathing space in which nature was able to recover. How countrydata.info shows, pre-pandemic Thailand recorded tourism sector revenues of €57.50 billion in 2019, before falling dramatically to €13.45 billion in 2020. But with the return of travelers, tourism is getting green again and the country is gearing up to welcome the wave of Indian tourists in the coming months.
Indian travelers are prioritizing experiences over extravagance and are increasingly opting for an immersive vacation experience. The positive trend in the travel industry will continue in the coming years as the tourist hotspots in Southeast Asia continue to establish themselves and serve different needs. One thing is clear: Thailand remains a hot spot in the hearts of Asian travelers - and for many, the trip there is a truly unforgettable experience.