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Boom in Phuket: Over 85 new real estate projects in one quarter!
Real estate investors are betting on Phuket while the market in Bangkok is stagnating. 85 new projects and increasing tourism numbers show potential.
Boom in Phuket: Over 85 new real estate projects in one quarter!
There is a lot going on in the real estate market in Phuket. More and more large developers and investors are turning their attention to the charming island. As homeday reports, they are looking for new opportunities in provincial markets, particularly in places that have high growth potential. Phuket is particularly attractive, not only for local but also for international investors, who discover high purchasing power there.
In the third quarter of 2025, over 85 new residential projects were launched in Phuket, including both condominiums and holiday homes. This comes with a total investment value of over 73.146 million baht. Over 5,500 units are available for sale, with many projects selling at lightning speed - some even within a month with sales rates of 50-70%. Demand exceeds supply, attracting foreign investors interested in buying entire projects.
Tourism and real estate market on the upswing
Tourism figures provide significant support to the real estate industry. In the first half of 2025, 7,646,700 international tourists traveled to Phuket, marking a small increase of 0.39% quarter-on-quarter. These tourists bring more than just sun and sand - they generated revenue of over 292.029 million baht, an increase of 1.49%. Travelers from Russia, Australia, India, China and Kazakhstan in particular enjoy the island's advantages.
Various developers from Bangkok are busy announcing new projects. SC Asset Corporation is planning a project with a total value of over 8,000 million baht. Prowd Real Estate is also launching the luxury project “The Residences at InterContinental Phuket Resort” worth 2,500 million baht. In addition, Sansiri as well as Origin and Britannia would like to launch new projects. The Phuket real estate market will be characterized by intense competition in the fourth quarter of 2025.
Attractive prices and the importance of sustainability
In an international comparison, property prices in Phuket remain very competitive. How [thairesidential](https://thairesidential.com/th/%E0%B8%A3%E0%B8%B2%E0%B8%8 4%E0%B8%B2%E0%B8%AD%E0%B8%AA%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%B2%E0%B8%A3%E 0%B8%B4%E0%B8%A1%E0%B8%97%E0%B8%A3%E0%B8%B1%E0%B8%9E%E0%B8%A2%E0%B9%8C%E0%B 8%A0%E0%B8%B9%E0%B9%80%E0%B8%81%E0%B9%87%E0%B8%95-%E0%B8%9B%E0%B8%B5-2025/) shows, prices in Phuket continue to be lower compared to other popular destinations such as Greece, Portugal and Spain. This opens up promising opportunities for investors to increase value. This means that the additional costs for buying property in Thailand, such as taxes, are also manageable. These circumstances, as well as the pleasant climate, the excellent cuisine and the beautiful beaches magically attract buyers.
Preferred locations for investments are the beaches and places near tourist attractions. Holiday homes in the price range of 30,000,000 to 50,000,000 Baht are particularly popular. However, to meet the demands of eco-conscious buyers, it is advisable for developers to incorporate sustainable concepts into their projects.
Infrastructure and future developments
The Phuket real estate market also benefits from continuous infrastructure improvements. charlesdel emphasizes that the expansion of the international airport and various road construction projects will optimize the island's accessibility and thus further increase interest in real estate. Planned projects such as an expressway connecting Patong Beach to the airport are expected to be completed by 2030.
However, the economic environment is not without challenges. Uncertainties caused by international tariffs could influence market activity as buyers make big bets on a possible extension of leases for foreigners. However, there are currently restrictions on ownership rights that are holding back potential investments.
Overall, the development of the real estate market in Phuket is dynamic and on the rise, with the mix of tourism, competitive prices and advanced infrastructure offering many opportunities for investors.