Phuket is booming: the real estate market is attracting investors from all over the world!
Phuket real estate market is booming: Thai and Indian investors are driving demand. Plus Property offers comprehensive services.

Phuket is booming: the real estate market is attracting investors from all over the world!
There are currently exciting developments in the real estate market in Phuket that are attracting both local and foreign investors. N. Somsakun Limsootthapan, deputy general manager of Plus Property Co., Ltd., reports on the consistent investment propensity that makes Phuket a hotspot for property purchases. The current situation shows that more than 13.1 million tourists visited the island in 2024 - a number almost reaching that before the COVID-19 pandemic. This tourist comeback brings a breath of fresh air into the market and has a significant impact on demand for real estate. As Naewna explains, interest in short- and long-term rentals is increasing in popular areas such as Patong, Cherng Talay and Bang Tao.
What is striking is that Thai buyers are becoming increasingly important and, according to current figures, have overtaken Russian buyers as the largest group of buyers. Indian investors are also getting involved and diversifying the buyer profile. The mid to high price segment of 7 to 10 million baht is booming, highlighting strong interest from buyers. Plus Property provides comprehensive services backed by nearly two decades of property management experience.
Attractive services for investors
For those who want to invest their money in Phuket, Plus Property offers tailor-made services. This includes professional rental services supported by an experienced team. A Worry-Free Living service also ensures that owners who are not on site do not have to worry about house cleaning, pool maintenance or gardening. There is also an on-demand service that provides a variety of services such as cleaning and repairs as needed. All of this not only promotes the growth of the real estate market, but also improves the quality of life of residents.
But what makes Phuket so special? The enchanting island in southern Thailand stretches over 547 km² and is connected to Phang Nga Province by the Sarasin Bridge. This region has a rich history as a major trade route between India and China and is popular with foreigners - it is estimated that over 100,000 international residents live here. The tropical monsoon climate with temperatures of around 28°C also contributes to Phuket's appeal.
Cultural attractions and development
Phuket has transformed from a center for tin and rubber production to one of the leading tourist destinations in Thailand. The most famous sights include the Big Buddha and the Two Heroines Monument. Annual festivals such as the Phuket King’s Cup Regatta make the region even more lively. The transport connection via Phuket International Airport, which has a passenger capacity of 12.5 million per year, complements the tourist offer.
Overall, Phuket is not only popular as a location for paradise beaches and exciting festivals, but also as an emerging market for real estate investment. The combination of constantly growing demand and a wide range of services creates ideal conditions for investors and owners alike. It remains exciting to see how this market will develop in the coming years.