Mochi Mochi: Sustainability through the GIVE strategy for everyone!

Mochi Mochi: Sustainability through the GIVE strategy for everyone!

In Thailand's vibrant retail landscape, Mochi Mochi Retail Corporation, better known as MOSHI, is setting a clear course on sustainability and social responsibility. The “GIVE” strategy is currently being pursued, which aims to not only promote economic growth, but also improve the quality of life of the community and stakeholders. This reports today.line.me.

With a clear vision to bring “Happiness through the creation of exquisitely designed products”, MOSHI strives to offer high quality lifestyle products at affordable prices. This mission is supported by a data-driven approach to product development and sustainable relationships with stakeholders, as described on the company's website moshimoshi.co.th.

The five pillars of the “GIVE” strategy

As part of its “GIVE” initiative, MOSHI implements four main approaches:

• Growth Together: gemeinsam mit der Gemeinschaft und den Stakeholdern wachsen.
• Impact for Good: positive gesellschaftliche Auswirkungen durch verantwortungsvolle Produkte und Dienstleistungen erreichen.
• Value Creation: neue Werte durch innovative Lösungen für Kunden und die Umwelt schaffen.
• Empowerment: die Gemeinschaft stärken und Selbsthilfemöglichkeiten schaffen.

The social and environmentally friendly projects that MOSHI has initiated are particularly impressive. This includes the “Give Back to Earth” initiative, which educates schools about recycling and reduces plastic waste by exchanging bottles for school supplies. “Give a Hand,” which provides emergency assistance to disaster victims, and “Give Happiness,” which provides essential goods to needy children in remote areas, also demonstrate the brand's commitment to the community.

Sustainability in focus

Moshi is also committed to reducing the use of plastic and using environmentally friendly materials. Over 1.2 million plastic bags have already been saved and CO2 emissions have been reduced by more than 10.5 tons. By 2027, MOSHI plans to use 30% recycled paper labels in all stores. The introduction of an Eco-Friendly Collection is another step towards environmentally conscious business practices today.line.me.

These developments reflect a clear trend: consumers are placing increasing value on sustainable products, while retailers and manufacturers are being forced to integrate sustainability into their business activities. A challenge that many companies also have to face: the balance between sustainability and competitiveness PwC.

In a changing market environment, it is essential that sustainability in complex supply chains is made visible and measurable. A recent example of this is the entry into force of the Supply Chain Due Diligence Act (LkSG) on January 1, 2023, which requires German companies to be effective and compliant in adhering to human rights along the supply chain.

MOSHI's initiative impressively shows how companies with social responsibility, clever marketing and a heart for the environment can reach the top of retail. A good hand for the future, which not only has its own profit in mind, but also the well-being of society!